Psychology Inspired Technology

Get your behavioral design resources

Behavioral design resources
Get a copy of our behavioral design resources and tools. 

Behavioral Design Academy

Learn digital psychology, the neuroscience of emotion and applied behavioral design.

Color Psychology Guide

See our resources on blending color psychology and behavioral design into interactive tech and digital marketing.

Color Psychology

Color Psychology Book

UI Color Psychology Map

UI Color Psychology Map

wireframe kit

FREE Wireframe Kit


Walking You Through the Audience-Influence Model

Attachment Anxiety

Using Attachment Anxiety in Emotional Design & Marketing

Types of Behavioral outcomes

Psychological Backfiring

Try Persona SPARK

We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.

We’d love to hear what you think.

Companies that train with AlterSpark