Emotional Design Psychology [ED, E2]
Deepen your understanding of what shapes user emotion and behavior
Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We’ll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.