Psychology inspired design

I’m interested in…

Training for myself

Training for myself

Fast-track your skills in applying psychology and neuroscience to a wide range of digital media.

Training or design sprints for my team

Training for my team

Boost your team’s expertise with formal classroom training, or hackathon style building and learning.

Behavioral design support

Behavioral design sprints

Use behavioral science to innovate and validate your next product in just 4-days.

How students describe our training

Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up.

Nicola WIlliams

User Experience Designer, Expedia

Excellent content. Applicable everywhere. Thank you.

Adam Dobrer

Business Experience Design Manager, Deloitte

Great workshop! … We will start implementing some of the ideas in our projects.

Alex Aranda

Senior User Experience Designer, Samsung Electronics

Join 1,600+ pros who’ve completed our training

Try Persona SPARK

We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.

We’d love to hear what you think.

Check out our design resources & articles

Color Psychology

Color Psychology

wireframe kit

FREE Wireframe Kit


Walking You Through the Audience-Influence Model

Attachment Anxiety

Using Attachment Anxiety in Emotional Design & Marketing

Types of Behavioral outcomes

Psychological Backfiring

UI Color Psychology Map

UI Color Psychology Map

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Color Psychology

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