Psychology Inspired Technology


Psychological design resources

Download a copy of our behavioral design resources and tools. 

Behavioral Design Academy

Learn how to apply psychology to digital products at our school, the Behavioral Design Academy.

Color Psychology Guide

Learn how to apply color psychology, to digital products and campaigns.

Color Psychology

Color Psychology Book

UI Color Psychology Map

UI Color Psychology Map

wireframe kit

FREE Wireframe Kit


Walking You Through the Audience-Influence Model

Attachment Anxiety

Using Attachment Anxiety in Emotional Design & Marketing

Types of Behavioral outcomes

Psychological Backfiring

Try Persona SPARK

We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.

We’d love to hear what you think.

Companies that train with AlterSpark