Master Digital Psychology & Emotional Design


Upcoming Workshops:

Toronto – New York – Chicago – Ottawa – Vancouver – Palo Alto

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They’ve enjoyed our training:


Including 1,000 others, from small business, governments, non-profit organizations, and academia.

What participants are saying

Excellent content. Applicable everywhere. Thank you.

Adam Dobrer, Business Experience Design Manager, Deloitte Consulting
Great balance of practical and theory on persuasive design of interactive media.
George Paravantes, MFA IxD, Program Coordinator & Professor, Humber College
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Senior Interaction Designer, Samsung Electronics
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Psychology for Digital Behavior Change [P2]

Master the essential lessons in digital psychology

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You’ll discover how to reverse-engineer your competitors’ psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

2017 workshops:

  • Toronto [1]: 20-21 Mar 2017
  • New York: 3-4 Apr 2017
  • Chicago: 15-16 May 2017
  • Toronto [2]: 30-31 Oct 2017
  • Vancouver: 14-15 Nov 2017
  • Palo Alto: 27-28 Nov 2017
Learn about workshop P2

Psychological Architectures of Digital Behavior Change [A1]

Learn how to build psychological design patterns and strategies

Building on all the principles you learned in P2, you’ll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You’ll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you’ll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.

2017 workshops: 

  • Toronto [1]: 22 March 2017
  • Chicago: 17 May 2017
  • Toronto [2]: 1 Nov 2017
  • Palo Alto: 29 Nov 2017
Learn about workshop A1

Emotional Design Psychology [E2]

Deepen your understanding of what shapes user emotion and behavior

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We’ll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.

2017 workshops: 

  • Toronto [1]: 23-24 Mar 2017
  • New York: 5-6 Apr 2017
  • Chicago: 18-19 May 2017
  • Ottawa: 25-26 May 2017
  • Toronto [2]: 2-3 Nov 2017
  • Vancouver: Nov 16-17 2017
  • Palo Alto: 30 Nov-1 Dec 2017
Learn about workshop E2

On-site training at your office

We offer on-site training for groups of 10 to 25.
You’ll enjoy better rates and content tailored to your colleagues’ needs.

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Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Robert Hendry, Product & User Experience Leader, Inc


Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Senior User Experience Designer, Samsung Electronics

Samsung testimonial