They’ve enjoyed our training:
Including 1,000 others, from small business, governments, non-profit organizations, and academia.
What participants are saying
Excellent content. Applicable everywhere. Thank you.
Great balance of practical and theory on persuasive design of interactive media.
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
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Digital Behavior Change Workshops 2016
Emotion & Motivation for Digital Behavior Change [N1]
Psychology & neuroscience for interactive design & marketing
Learn interactive design and marketing strategies, inspired by psychology and research on the neurochemistry of user emotion, motivation, cognition, and behavior. You will learn science-inspired strategies to help you build emotionally rewarding websites, mobile apps and digital campaigns, that win your users’ trust, shape their habits, and form long-term relationships with your brand.
- Toronto: 17 Oct 2016
- Vancouver: 14 Nov 2016
- Seattle: 16 Nov 2016
- Palo Alto: 21 Nov 2016
- Los Angeles: 28 Nov 2016
- Chicago: 15 Feb 2017
- New York City: 17 Feb 2017
Learn about workshop N1
Psychology for Digital Behavior Change [P2]
Learn the essential psychological principles that drive engaging websites, apps, and campaigns
Learn the psychological design principles that drive the world’s most successful websites, mobile apps, and campaigns. By the end of the workshop, you’ll be able to recognize and apply over 40 behavioral science principles, reverse engineer your competitors’ psychological strategies, build psychology-infused wireframes and optimize them.
Seattle: 24-25 Feb 2016
Toronto : 17-18 March 2016
Vancouver: 6-7 April 2016
San Francisco: 11-12 Apr 2016
Palo Alto: 14-15 April 2016
Los Angeles: 21-22 Apr 2016
Chicago: 27-28 Apr 2016
New York City: 2-3 May 2016
Toronto : 25-26 May 2016
- Ottawa: 11-12 Oct 2016
- Philadelphia: 24-25 Oct 2016
- Toronto : 7-8 Nov 2016
Learn about workshop P2
Psychological Architectures of Digital Behavior Change [A1]
Learn advanced psychological patterns that drive influential websites, apps, and campaigns
Learn advanced principles and psychological architectures – the winning design patterns that drive influential campaigns and technologies. By the end of the workshop, you’ll learn 10 new principles of feedback psychology, and gain experience applying psychological architecture templates for popular patterns including gamification, landing pages, habit loops, stages of change, and more.
Seattle: 26 Feb 2016
Vancouver: 8 April 2016
Chicago: 29 April 2016
New York City: 4 May 2016
Toronto : 27 May 2016
- Ottawa: 13 Oct 2016
- Toronto : 9 Nov 2016
Learn about workshop A1
On-site training at your office
We offer on-site training for groups of 10 to 25.
You’ll enjoy better rates and content tailored to your colleagues’ needs.
Learn more >>
Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.