They’ve enjoyed our training:


Including 1,000 others, from small business, governments, non-profit organizations, and academia.

What participants are saying

Excellent content. Applicable everywhere. Thank you.

Adam Dobrer, Business Experience Design Manager, Deloitte Consulting
Great balance of practical and theory on persuasive design of interactive media.
George Paravantes, MFA IxD, Program Coordinator & Professor, Humber College
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Senior Interaction Designer, Samsung Electronics
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Digital Behavior Change Workshops 2016

Emotion & Motivation for Digital Behavior Change [N1]

Psychology & neuroscience for interactive design & marketing

Learn interactive design and marketing strategies, inspired by psychology and research on the neurochemistry of user emotion, motivation, cognition, and behavior. You will learn science-inspired strategies to help you build emotionally rewarding websites, mobile apps and digital campaigns, that win your users’ trust, shape their habits, and form long-term relationships with your brand.

2016 workshops: 

  • Toronto: 17 Oct 2016
  • Vancouver: 14 Nov 2016
  • Seattle: 16 Nov 2016
  • Palo Alto: 21 Nov 2016
  • Los Angeles: 28 Nov 2016
  • Chicago: 15 Feb 2017
  • New York City: 17 Feb 2017
Register NOW

Learn about workshop N1

Psychology for Digital Behavior Change [P2]

Learn the essential psychological principles that drive engaging websites, apps, and campaigns

Learn the psychological design principles that drive the world’s most successful websites, mobile apps, and campaigns. By the end of the workshop, you’ll be able to recognize and apply over 40 behavioral science principles, reverse engineer your competitors’ psychological strategies, build psychology-infused wireframes and optimize them.

2016 Workshops:

  • Seattle: 24-25 Feb 2016
  • Toronto [1]: 17-18 March 2016
  • Vancouver: 6-7 April 2016
  • San Francisco: 11-12 Apr 2016
  • Palo Alto: 14-15 April 2016
  • Los Angeles: 21-22 Apr 2016
  • Chicago: 27-28 Apr 2016
  • New York City: 2-3 May 2016
  • Toronto [2]: 25-26 May 2016
  • Ottawa: 11-12 Oct 2016
  • Philadelphia: 24-25 Oct 2016
  • Toronto [3]: 7-8 Nov 2016
Register NOW

Learn about workshop P2

Psychological Architectures of Digital Behavior Change [A1]

Learn advanced psychological patterns that drive influential websites, apps, and campaigns

Learn advanced principles and psychological architectures – the winning design patterns that drive influential campaigns and technologies. By the end of the workshop, you’ll learn 10 new principles of feedback psychology, and gain experience applying psychological architecture templates for popular patterns including gamification, landing pages, habit loops, stages of change, and more.

2016 workshops: 

  • Seattle: 26 Feb 2016
  • Vancouver: 8 April 2016
  • Chicago: 29 April 2016
  • New York City: 4 May 2016
  • Toronto [2]: 27 May 2016
  • Ottawa: 13 Oct 2016
  • Toronto [3]: 9 Nov 2016
Register NOW

Learn about workshop A1

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Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Robert Hendry, Product & User Experience Leader, Inc


Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Senior User Experience Designer, Samsung Electronics

Samsung testimonial