Psychology Inspired Technology


Color Psychology
Psychological design resources

Download a copy of our behavioral design resources and tools.


Color Psychology
Behavioral Design Academy

Learn how to apply psychology to digital products at our school, the Behavioral Design Academy.


Join our upcoming webinars on digital psychology
Color Psychology Guide

Learn how to apply color psychology, to digital products and campaigns.


Color Psychology

Color Psychology Book

UI Color Psychology Map

UI Color Psychology Map

Color Psychology

FREE Wireframe Kit

Color Psychology

Walking You Through the AIM

Attachment Anxiety

Using Attachment Anxiety in Emotional Design

Types of Behavioral outcomes

Psychological Backfiring

Try Persona SPARK

We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.

We’d love to hear what you think.

Companies that train with AlterSpark