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Master Digital Psychology & Emotional Design


2017 Workshops:

New York – Chicago – Ottawa – Toronto – Vancouver – Palo Alto

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Join over 1,300 professionals who’ve completed our training.


Including pros from small business, governments, non-profit organizations, and academia.

What participants are saying

“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”

Alex Aranda
Senior User Experience Designer & Manager
Samsung Electronics

“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”

Robert Hendry
Product & User Experience Leader
Salesforce.com Inc

“Participants at any level of digital marketing expertise will get value out of this class.”

Emily Stone
Senior Partner Marketing Manager

Read 200 Testimonials

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Psychology for Digital Behavior Change [P2]

Master the essential lessons in digital psychology

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You’ll discover how to reverse-engineer your competitors’ psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

2017 workshops:

  • New York: 3-4 Apr 2017
  • Chicago: 15-16 May 2017  SOLD OUT
  • Toronto [2]: 30-31 Oct 2017
  • Vancouver: 14-15 Nov 2017
  • Palo Alto: 27-28 Nov 2017
Learn about workshop P2

Psychological Architectures of Digital Behavior Change [A1]

Learn how to build psychological design patterns and strategies

Building on all the principles you learned in P2, you’ll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You’ll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you’ll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.

2017 workshops: 

  • Chicago: 17 May 2017
  • Toronto [2]: 1 Nov 2017
  • Palo Alto: 29 Nov 2017
Learn about workshop A1

Emotional Design Psychology [E2]

Deepen your understanding of what shapes user emotion and behavior

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We’ll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.

2017 workshops: 

  • New York: 5-6 Apr 2017
  • Chicago: 18-19 May 2017 SOLD OUT
  • Ottawa: 25-26 May 2017 SOLD OUT
  • Toronto [2]: 2-3 Nov 2017
  • Vancouver: Nov 16-17 2017
  • Palo Alto: 30 Nov-1 Dec 2017
Learn about workshop E2