Psychology Inspired Technology
Psychological design resources
Download a copy of our behavioral design resources and tools.
Behavioral Design Academy
Learn how to apply psychology to digital products at our school, the Behavioral Design Academy.
Color Psychology Guide
Learn how to apply color psychology, to digital products and campaigns.
Color Psychology Book
UI Color Psychology Map
FREE Wireframe Kit
Walking You Through the AIM
Using Attachment Anxiety in Emotional Design
Try Persona SPARK
We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.
We’d love to hear what you think.