People

We’re a network of scholars, industry professionals, behavioral scientists, and educators working with Dr. Cugelman on projects that blend technology with social transformation and behavior change.

We’ve been in business since 2006, working for the United Nations, the Government of Canada, the Government of Dubai, and major corporations like Samsung, Salesforce, Microsoft, Accenture, and more.

Our students include beginners and the world’s top designers from the most prominent technology firms. We’ve trained numerous behavioral scientists, with many of our students working in nudge units, behavioral consulting firms, and tech departments worldwide.

Currently, we provide educational services while finalizing a multi-year R&D project on automated behavioral science technology.

Brian Cugelman, PhD

Brian Cugelman, PhD

Senior Behavioral Scientist

Michael Aagaard

Michael Aagaard

Senior Conversion Optimizer, International Keynote Speaker & Public Speaking Coach

Shuyi (Joshua) Jia

Shuyi (Joshua) Jia

Personality Specialist

LinkedIn
joshua (at) alterspark.com

Read Joshua’s Bio

David Chandross, PhD

David Chandross, PhD

Professor of Gamification & Mixed Reality

Prof. Agnis Stibe

Prof. Agnis Stibe

Professor of Gamification & Mixed Reality

Prof. Mike Thelwall

Prof. Mike Thelwall

Partner and Scientific Advisor

Leonardo Restivo, PhD

Leonardo Restivo, PhD

Scientific Advisor & Product Developer

Our partners

University of Wolverhampton
Online, human-focused data science 

The Statistical Cybermetrics Research Group (SCRG) , at the University of Wolverhampton, is a world leading Internet research group, that specializes in big data and data science, for human-centered research. They produce and distribute online data collection and research tools, that sustain a large segment of the scientific community. We’ve carried out numerous research projects with them for the United Nations, and other large organizations. Plus we’ve developed a suite of psychology focused algorithms.

cybermetrics.wlv.ac.uk

Macromator Inc.
Marketing automation platforms

For consulting and training that integrates digital psychology with marketing automation, we partner with Macromator, who specializes in a range of CRM and marketing automation technologies, including popular platforms such as Pardot, Marketo, Salesforce, Act-On, and Microsoft Dynamics CRM.

macromator.com

IMC Brands Applied
Data analytics & institutional tech

When it comes to human-centered technologies and cognitive computing, IMC Brands Applied is our partner of choice for large scale institutional technology projects, that fuse software with the latest psychology-infused algorithms and human centered design. IMCBA is the exclusive partner IBM Watson in Canada.

imcba.com

Logical Outcomes
Specialists in evaluation technology

For anything that integrates technology, evaluation, and social research, our go-to partner is Logical Outcomes a Canadian social enterprise that combines classic program monitoring and evaluation with DHIS2 technologies.

logicaloutcomes.net

Leitmotiv
Program monitoring and evaluation

When it comes to global scale evaluations for governments and United Nations agencies, our go-to partners are Leitmotiv, a Spanish-based firm specializing in developmental and social issues. Together, Leitmotiv and AlterSpark present a diverse evaluation team drawing on significant international development experience, research methods, and a range of evaluation skills.

leitmotivsocial.com

Want to talk?

If you’re interested in learning how we can help you, get in touch.
We look forward to speaking with you.